Else Shapetech
Digital Marketing

Data-Driven Digital Marketing That Directly Accelerates Pipeline.

Stop wasting budget on vanity metrics and fragmented campaigns. We architect full-funnel digital marketing strategies combining precision performance advertising, technical SEO, and aggressive conversion rate optimization to drive measurable revenue growth.

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The challenge

Traffic is completely worthless if it doesn’t convert to revenue.

Many agencies boast about impressions and clicks, but those metrics do not pay payroll. If your marketing efforts lack rigorous attribution tracking, aggressive A/B testing, and a clear understanding of your ideal customer profile, you are simply setting your ad budget on fire. You need marketing that behaves like a science.

What we do

Solutions.

Performance Advertising (PPC)

We manage highly targeted, mathematically optimized Google Ads and LinkedIn campaigns, focusing ruthlessly on driving down your Customer Acquisition Cost (CAC) while scaling qualified leads.

Conversion Rate Optimization

We conduct deep behavioral analytics and run rigorous, high-velocity A/B tests on your landing pages to systematically eliminate friction and drastically multiply your lead conversion rates.

Marketing Automation

We build sophisticated lifecycle marketing funnels using HubSpot and Marketo, delivering highly personalized, event-triggered email sequences that nurture cold prospects into closed-won deals.

Advanced Analytics & Attribution

We implement complex server-side tracking and multi-touch attribution models in GA4, giving you perfect, granular visibility into exactly which campaigns are generating actual pipeline revenue.

B2B Content Strategy

We produce deeply technical, authoritative long-form content, whitepapers, and case studies that resonate with highly educated B2B buyers and establish your brand as the definitive industry leader.

Account-Based Marketing (ABM)

We design and execute hyper-personalized ABM campaigns targeting highly specific enterprise accounts, aligning your sales and marketing teams to land your most lucrative dream clients.

Paid Ads Social Media Marketing Content Strategy Email & Lifecycle Analytics & Tracking Conversion Optimization
How we work

Process.

01

Audit

Channel mix, attribution, and funnel review.

02

Strategy

Channel plan, content map, and measurement model.

03

Build

Campaign architecture, creative, and tracking.

04

Launch

Phased rollout with clear test design.

05

Optimize

Weekly review and program-level iteration.

Stack

Tools we use.

Google Ads Meta Ads LinkedIn Ads HubSpot Klaviyo GA4 Mixpanel Segment Hotjar Optimizely Webflow Notion
Outcomes

What this looks like, measured.

+182%
Conversion rate
B2B SaaS, 9 mo
2.4×
Pipeline volume
Series B fintech
−38%
CAC
D2C, 6 mo
+64%
Email revenue
E-commerce, 4 mo
FAQ

Common questions.

Both happen. We have done audits that ended with us writing a clean handoff brief for the incumbent. More often, we replace a generalist team with a focused performance unit for one or two channels.
Paid channels typically show signal in 4 to 6 weeks. SEO and lifecycle compound across quarters. We will tell you up front which dial you are turning.
No. We charge for the work, not the spend. It removes the incentive to inflate budgets.
Yes, paid social ads, landing pages, lifecycle emails, and short-form video. For premium brand video we partner with a small group of trusted studios.
Yes. Server-side tagging, consent-mode v2, and a dashboard your team will actually open.
Related practices

Pairs well with.

Digital Marketing

Let us build your digital marketing system.

Tell us where you are and where you want to be. We will come back with a sequenced plan within 48 hours.